When one SMS is enough — how Klåva Fisk builds loyalty on Hönö
“On Saturdays we sometimes send last-minute messages that need be no more than one sentence. The last time, it took 40 minutes for the counter to sell out. Simple, personal texts have an enormous impact.”
The challenge
Klåva Fisk sits on Hönö, in the heart of the Gothenburg archipelago, where everyone knows everyone. On an island that small, the relationship with customers is everything — if the islanders don’t come back, there simply isn’t enough to sustain a shop like theirs. At the same time, fresh fish has a short shelf life: whatever isn’t sold during the day risks becoming waste.
- Returning customers are the very foundation of the shop.
- Unsold fresh goods risk being frozen — lost revenue.
- Concern that customers wouldn’t register as regulars — yet another step to take on at the point of purchase.
The solution
With PayAtt, customers sign up right on the screen at the counter — just their mobile number, no apps, accounts or passwords. The worry quickly proved unfounded: within a few weeks, registering for Klåva Fisk STAMMIS and the digital stamp card had become a natural part of the visit. The shop runs everything itself from a simple portal and reaches its regulars by SMS at exactly the right moment.
- 1Sign-up on the screen at the counter — just the mobile number.
- 2A digital stamp card that fills up automatically on every purchase — no physical card to leave at home.
- 3Targeted, personal SMS from the portal — e.g. last-minute Saturday offers.
The result
What started as a worry has become a recurring sales tool. With a short SMS at the right moment, Klåva Fisk turns potential waste into revenue — sales that otherwise wouldn’t have happened — week after week. At the same time, the islanders get a fresh offer for the evening’s dinner, and the relationship that keeps the shop alive on the island grows stronger.
In their own words
“On Saturdays we sometimes send last-minute messages that need be no more than one sentence. The last time, it took 40 minutes for the counter to sell out. Simple, personal texts have an enormous impact.”
“Loyalty is nothing we take for granted. We have to work for it every day. But when the simple becomes simple — then we can put our energy where it belongs: with the customers, at the counter.”
— Hans Nordin, Klåva Fisk
“We only send when we have something to say. That’s why it works. When people see ’Klåva Fisk’ as the sender on their phone, they get an instant point of connection.”
— Marlene Sahlqvist, Klåva Fisk