Help & frequently asked questions

She taps her mobile number into your registration display — it takes a couple of seconds. The screen then shows a welcome view and confirms she is now a member of your club. Almost immediately a welcome SMS arrives on her phone with a link to her stamp card, branded in your design. She can open the card right away or save the link — and the next time she comes by, the system recognises her by the number. No apps, no accounts, no passwords.

No. PayAtt is built so you can get going quickly and easily — no code, no install, no technical background.

Upload your logo and brand colour, pick one of our ready-made stamp-card or gift-card templates, and tweak the text to fit your business. In a few minutes you have a card that looks like your own brand and that your customers can start using right away. Want to see the card designer in more detail? Read more about Wizard on the features page.

Log in to the web portal, go to SMS, write your message and pick your target group. You can send to every member, or filter — e.g. only people who have not stamped in 30 days, only those one stamp away from the next reward, or only members at a specific venue.

Want a quick start? Use IntelliSMS — the AI gives you a ready draft based on the filter you chose. You can always edit before sending, and you see exactly how many recipients and how many SMS segments the send will use before you confirm.

Want more tailored suggestions? Ask PayAtt Coach — our AI coach you can ask essentially anything, e.g. “Give me 5 SMS ideas for Easter”, “suggestion for increasing my revenue”, or “suggestion for more bookings on Wednesday”. You get ready-to-send copy you can fire off directly or build on.

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Tip: wait 1–2 weeks after the registration display is in place before you send your first campaign. That gives you time to build up a member base actually worth reaching out to — otherwise the SMS just lands on a handful of people.

Yes. We have 17 Swedish holidays and seasonal markers baked in — Lucia, Christmas, Valentine's, Easter, Midsummer, Halloween and more — and ahead of each one IntelliSMS suggests ready-made drafts that fit your industry. So you do not have to remember to send something for Easter yourself — we nudge you in good time with a couple of ready drafts you can approve or tweak.

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No SMS is free in a strict sense, but every SMS that fits within your monthly quota is included in your regular monthly cost. That covers both service messages (welcome SMS, reward notifications, gift-card redemption codes) and marketing SMS you send yourself — the meter ticks the same way regardless of type.

A standard SMS is up to ~160 characters. If you write a longer message it is automatically split into multiple segments, and each segment counts as one SMS against your quota. Using emoji or special characters lowers the per-SMS character budget too (then it is ~70 characters per SMS instead). These are general SMS standards, not something specific to PayAtt — and with many recipients, keeping the message short pays off.

You do not have to do the math yourself. Before you confirm or schedule a send, the web portal shows you exactly how many recipients it will go to, how many SMS segments each message lands on, and what the total cost will be. You also see whether the send fits inside your monthly quota or goes on overage — no surprises on the invoice.

Once your monthly quota runs out, any bonus SMS we have granted you are used first, and then extra SMS go on overage at your tier rate — 0.99 SEK (Testa), 0.79 SEK (Mini), 0.59 SEK (Standard), 0.49 SEK (Premium). All overage is added to your running invoice — you never need to top up or buy blocks in advance. SMS that do not reach the recipient are never charged.

Extra SMS beyond your plan's included batch cost 0.99 SEK (Testa), 0.79 SEK (Mini), 0.59 SEK (Standard), and 0.49 SEK (Premium). They are tallied monthly and added to your running invoice — you never need to top up SMS or buy blocks in advance.

See all pricing →

We separate two kinds of message. Service messages — welcome SMS on registration, reward notifications when a customer hits a milestone, gift-card redemption codes — are part of the service the customer themselves activated and always go through.

Marketing SMS, meaning the campaigns you send from the web portal, require active consent (which the customer gives at registration) and can be unsubscribed at any time. Unsubscribes only affect marketing SMS — the customer still gets their service messages as long as they remain an active member with you.

Within 5 seconds in 99% of cases. And you only pay for SMS that actually reach the recipient — if a number cannot be delivered we never charge for it, and if the failure is reported back after payment has already settled we refund the cost automatically.

We also keep your member base clean for you. Numbers that repeatedly fail to deliver are deactivated automatically, so future campaigns only land with real recipients. Should the same person register again later, the profile is reactivated immediately — stamps, rewards, and the full history are all still there, nothing is lost.

In the web portal click “Create stamp card”, pick the number of stamps (e.g. 10), and describe the reward (e.g. “Free coffee”). Then design the card — either from one of our ready templates or by letting the AI designer generate a draft from your logo and brand colours. You fine-tune background, icons, and text until it feels like your own brand.

Once the card is ready, activate it and your customers can register on your display right away. The whole process takes a few minutes and needs no technical knowledge. See the card designer in detail.

8–10 stamps is optimal for most businesses. Long enough for the reward to feel worth working towards, short enough that the customer can see the finish line. More than 12 stamps and engagement drops — customers lose the feeling of being close to something.

Think about your visit frequency: a café visited a couple of times a week handles 10 stamps fine, while a hairdresser or massage therapist visited every six weeks should be closer to 6–8 so the reward feels reachable in a reasonable timeframe.

Yes, from Standard. Your staff log in to the Service Portal from their own phones — there they can stamp, redeem rewards, and handle gift cards without the customer needing to step over to the registration display. You can also set permissions per person and per venue so a new hire only has the functions that match their role.

When you end or pause a stamp-card campaign, existing customer cards stay visible on the phone and customers can redeem rewards they have already earned. New stamps can no longer be added — so the customer does not lose anything she collected, but the card stops growing.

If you want to fully retire a card we recommend giving your customers a heads-up by SMS first, allowing a reasonable window to redeem pending rewards, and only then closing the campaign. That way the card winds down without anyone feeling cheated out of their stamps.

You create a gift card campaign in the web portal — pick the type, design, and any conditions. When a customer wants to buy one, it is issued at the register from the Service Portal, or sent from the web portal. The recipient gets an SMS with a link to the card that opens branded in your company's look.

At redemption in the store the customer shows the code and staff deduct the amount or register a use from the Service Portal. You see at a glance how many cards are outstanding, how much value is still unredeemed, and per-campaign statistics — important for accounting, since outstanding gift cards are deferred revenue. Read more about gift cards on the features page.

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A monetary gift card carries a value in kronor that the customer can spend across multiple visits until the balance runs out — e.g. a 500 SEK card redeemed over several visits. An experience card carries a fixed number of uses between 1 and 20, e.g. “three lunches” or “one facial”. You pick whichever type fits your business and can have several campaigns of both kinds running at the same time.

Testa is our entry plan: 95 SEK/mo, room for up to 150 members, and 50 included SMS per month. Perfect if you want to try the format for real without committing to anything big.

Mini is the next step: 495 SEK/mo, up to 500 members, and 200 included SMS. You also unlock invoice payment and a lower per-SMS price for anything beyond the included batch. It is the plan most businesses grow into once their member base passes ~150.

Compare all plans side by side →

The display's 24-month installment begins automatically on the new tier's terms:

• Mini: 89 SEK/mo (8") or 109 SEK/mo (10")
• Standard/Premium: 69 SEK/mo (8") or 89 SEK/mo (10")

Want to buy the display outright? You can clear the remaining balance at any time in the portal. The full display value is:

• Mini: 1,995 SEK (8") or 2,495 SEK (10")
• Standard/Premium: 1,495 SEK (8") or 1,995 SEK (10")

You manage the installment yourself from the invoice page in the portal: billing & SMS.

If you later upgrade or downgrade, the monthly cost adjusts to the new tier's rate. The installment period itself never extends, though — it always runs 24 months from the day of your first upgrade, no matter how many tier changes you make after that.

Yes — the whole customer journey carries your brand. The registration display at the register, your stamp cards, your gift cards, the customer's branded icon on the home screen (PayAtt GO), and the SMS that go out from your business — all of them inherit your logo, your colours, and your company name. You upload the logo and brand colours once in the web portal and they are reused across every surface. If you need to fine-tune the design per surface that works too — e.g. a different style for the summer stamp card than your regular one.

Absolutely — you have full control over the design of every screen view. Add your logo, an image carousel with seasonal offers, a short video, today's lunch menu or a QR code to your booking page — anything that fits your business. The display is one of your most visible surfaces in the venue, and you design it yourself in the web portal.

There are six views you can customise (in addition to the standby state):

• Registration view — the actual numpad where the customer taps in their mobile number.
• Welcome view (new customer) — shown right after a new customer registers for the first time.
• Returning customer view — shown when a registered customer comes back.
• Stamp card welcome view — shown when the customer joins a new stamp card.
• Stamp received view— shown right after a stamp has been added to the customer's card.
• Reward view — shown when the customer has earned a reward and is ready to redeem it.

Each view has its own layout, images, and messages — so you can, for instance, highlight today's offer on the welcome view, push a new menu item on the returning-customer view, and celebrate with an extra bonus on the reward view. The display becomes an active marketing channel — not just a registration point.

All data is stored on servers inside the EU, encrypted both at rest and in transit, and handled in line with GDPR. As a business you never have direct access to individual phone numbers — you send campaigns based on filters and segmentation, never on individual numbers.

More on how we think about security, data minimisation, and your legal basis as the controller is on the security page.

The customer gives consent directly on the registration display when they join. We handle all personal data for you — so you do not have to worry, you have no access to individual phone numbers. Instead you send campaigns based on smart filters and segmentation of your member base.

The customer can see the terms at any time and choose to delete all their data. We follow every GDPR rule and have structured the solution so you do not have to think about data protection — we handle it.

Yes — full control. As the account owner you decide who has access to what, and different people can have different permissions.

PayAtt has two separate surfaces:

• Web Portal — for administration: stamp-card design, SMS campaigns, statistics, billing, user management, and more.
• Service Portal — mobile-optimised for counter staff: give stamps, redeem rewards, handle gift cards.

In the Web Portal you set permissions per person — e.g. who can send SMS, change stamp-card design and structure, create new users, manage billing, view statistics, or only have read access.

In the Service Portal you grant access per venue and per card type. You can let a cashier manage stamp cards at one venue but not gift cards, or give them full access to one venue while keeping them out of others.

Web Portal user count per plan: Testa and Mini have 1, Standard has 2, Premium is unlimited. Service Portal users are always unlimited.

From the web portal you see ongoing statistics per stamp card, per SMS campaign, and per customer — stamps given, rewards redeemed, new members over time, campaign delivery rates, and what share of your customers visited in the last 30 days. You can compare periods against each other and break things down per venue if you run more than one.

You cancel your subscription yourself from the web portal. No further payments are taken after the end of your current billing period — or, if you are on the 12-month plan, after the end of your commitment period. Changed your mind? You can undo the cancellation from the same view in the portal at any time.

If you later want to come back, just make a new purchase on our website to reactivate your old account — all stamp cards, members, statistics, and settings are still there, exactly as you left them. We do not delete any data automatically. Want us to do a full GDPR erasure? Email info@payatt.store and we will sort it.

Want to keep the display after cancellation? Buy it out at the residual value; otherwise ship it back (you only pay shipping).