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The blog

For owners running — or thinking about starting — a regulars club.

We write about customer loyalty, small business, and concrete lessons from working with 200+ venues.

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31 articles

Cafe Christmas General Hairdresser Interviews Lojality Offer Portal Psychology Restaurant SMS Shop Stamp Card

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Lojality card and app - side by side

GeneralStamp Card

Simple enough for staff

The system your staff actually uses always beats the one that looks best in the sales demo. Three criteria.

23 Apr 202640 views

Three things you can remove

GeneralLojality

Three things you take off your week

A fourth system is a burden — if it's piled on top. How the right tool takes hours off instead.

23 Apr 202643 views

Small bakery - small town

Small town, steady customer base

Low season isn't a traffic problem, it's a frequency problem. How local shops build a customer base that lasts.

23 Apr 202644 views

Segment SMS without CRM

Segment SMS without a CRM project

Four simple segments go further than you think. No data projects, no technical headaches.

23 Apr 202643 views

Card vs card

The generic stamp card is a brand problem

If the card looks just like the neighbour's, it gets remembered as the neighbour's. How to stand out.

23 Apr 202628 views

Lojality card and app - side by side

Stamp CardGeneral

The 15-minute loyalty setup

It shouldn't take a month to get started. How to launch a working loyalty system during a coffee break.

23 Apr 202622 views

Marketing without 30 000 sek

Marketing without a 30 000 kr monthly budget

Three levers owner-led businesses can actually afford — and why they return more than ads.

23 Apr 202633 views

Three messages

Three messages that fill a cancelled appointment

Last-minute cancellations cost salons 150–250k kr a year. Three SMS types that rescue the week.

23 Apr 202652 views

Småföretagare aktiverar sin kundlista med SMS

How to fill empty slots with a single SMS

An empty Wednesday morning doesn't have to stay empty. How local businesses activate their best customers directly.

23 Apr 202637 views

Paper stamp card kills loyalty

Stamp CardLojality

Why paper stamp cards kill loyalty

Lost cards, forgotten stamps, dead data. Why paper is a bigger problem than it looks.

23 Apr 202638 views

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Studio Line Background Image

InterviewsHairdresser

Lojalitet som lönar sig – så bygger StudioLine starkare kundrelationer under utmanande tider

StudioLine använder PayAtts digitala stämpelkort och sms-funktion för att behålla kunder, öka återbesök och bygga lönsamhet även i utmanande tider

6 Oct 20254 min24,023 views2 likes

Two people in talk

GeneralPsychology

Why every new customer costs five times more

The cheapest way to grow isn't more ads. How small business owners who want results in the till do the math.

23 Apr 20265,079 views2 likes

The only thing customers want

The one thing your customers really want

Customers don't leave because they found something better. They leave because they stopped feeling seen. Here's how to build the edge big chains can't buy.

17 Apr 20261,255 views

Moe Joes banner

Interview with Kemal Marangoz, owner of MoeJoe’s cafes in Uppsala

PayAtt’s value for café businesses

9 Sept 20253 min640 views