StudioLine — how Emilia builds stronger customer relationships in a tougher market
“Thanks to a simple digital tool, the loyalty side just runs itself at the salon — and then we steer the communication fast however we want.”
Emilia Lundgren, StudioLine
Industry
Hairdresser
The challenge
Emilia runs StudioLine — three hair salons in Östervåla, Uppsala and Falun. The market has grown tougher: more and more customers stretch their visits from six to eight weeks up to three months, and inflation has even loyal customers hesitating. For Emilia there were three clear challenges:
Reasons to return for more than the regulars — the most loyal customers are often tied to a specific stylist, but every other customer needs something that makes them want to come back.
Personal communication — broad newsletters feel impersonal and get low response.
The right message at the right moment — open slots, campaigns and news need to reach the right customer at the right time.
The solution
Since early 2025, StudioLine has used PayAtt to:
1Offer a digital stamp card registered at the counter on a separate display — no app, no download. The customer sees their progress straight on their phone, which creates a clear reason to book the next visit.
2Send segmented SMS instead of broad newsletters — for example to customers who have not visited in a while, or who are one stamp away from their reward.
3Steer the communication herself in the web portal — Emilia can quickly send out open slots, campaigns or news to just the customers most relevant for the moment.
The result
The loyalty side runs itself at the salon, and Emilia can steer the communication fast whenever it is needed. As the member base grows, profitability grows with it — and StudioLine gets a tool that helps them keep customers even when the market is tougher.
