Scenario 1
Late cancellations / gaps in the schedule
A customer cancels 90 minutes before. The chair sits empty for the rest of the afternoon. You have no quick way to fill the slot.
PayAtt for hair & beauty
Regulars are worth more than one booking at a time.
In the beauty industry it is rarely a single treatment that creates value — it is continuity and trust over time. We built PayAtt to make it easier to keep the relationship alive between visits.
Hair-salon owners — sound familiar?
— Patterns we see often with salon customers.
Scenario 2
Maria, the regular who has not booked in 3 months
Maria came every six weeks for two years. Then she stopped. You do not know why, and you have no channel to reach her.
How PayAtt solves them
| Scenario | PayAtt’s answer |
|---|---|
| Late cancellations | SMS to regulars: "Slot today at 14:00 — 15% off if you can make it." |
| Vanished Maria | SMS to regulars 90+ days since last visit — "We miss you in the chair, we've saved a slot for you." |
Studio Idana: the relationship is already there when the customer walks in
Angelina Nilsson runs Studio Idana — a beauty salon where the entire business is built around long-term customer relationships. With PayAtt, customers register with their phone number at payment, and communication is via personal SMS from the salon's own web portal — adapted to each customer's behaviour (close to reward, not visited in a while, or with something outstanding).
“E-post försvinner lätt i mängden, men ett SMS blir sett. Det gör stor skillnad när vi vill informera om nya behandlingar, fylla sena återbudstider eller bjuda in till något extra.”
Result: Customers come back — not because they have to, but because they want to.
“Tack vare ett enkelt och digitalt verktyg blir lojalitetsdelen självspelande i salongen och sedan styr vi snabbt kommunikationen som vi vill. Det handlar om att stärka förtroendet till befintliga kunder.”
“E-post försvinner lätt i mängden, men ett SMS blir sett. Det gör stor skillnad när vi vill informera om nya behandlingar, fylla sena…”
Which plan fits your salon?
Solo salon (1 chair)
Testa
Start cheap, grow into Mini
Choose Testa →Mid-size salon (2–4 chairs)
Standard
800 SMS/mo covers cancellation blasts + monthly sends
Choose Standard →Salon chain or multiple locations
Premium
Multi-venue (2 venues included) + free quarterly consultation
Choose Premium →What could PayAtt be worth for a mid-size salon?
Assumption: 200 regulars, 600 SEK average treatment, 8 late cancellations/mo.
- Number of regulars
- 200
- Late cancellations per month
- 8
- Share of cancellations filled via SMS
- 25%
- Average treatment
- 600 SEK
- Recovered cancellation revenue
- 1,200 SEK
- Extra revenue from new treatments (SMS)
- 5,000 SEK
- Total gross effect per month
- 6,200 SEK
- Standard plan per month
- 995 SEK
- Net effect per month
- 5,205 SEK
Frequently asked questions
We use Bokadirekt — does PayAtt work alongside it?
Absolutely. Many of our customers run Bokadirekt alongside PayAtt — they do not collide. Bokadirekt handles booking, PayAtt handles the regulars relationship and SMS.
You can put your Bokadirekt link clearly on your stamp card and include it in SMS campaigns to drive more bookings — we actively recommend it.
A concrete example: send an SMS with the Bokadirekt link on days you usually have slow bookings. If Wednesday looks empty, fire off a quick campaign — “Book a slot on Wednesday and get 10% off”. You will see the effect immediately.
How do I get clients to rebook on time?
One of the biggest leaks for salons is clients who forget to rebook. With PayAtt you send a friendly SMS reminder to anyone who has not visited in X weeks — e.g. "Hi Anna, almost 8 weeks since we last saw you! Book a slot here →". Many salons run this once a month and fill several slots every time. Drop in your Bokadirekt link so they can book straight from the SMS.
Can I reward customers who refer a friend?
Yes, but it is done manually — PayAtt does not have an automated referral feature yet. When a new client mentions who referred them, staff hand out bonus stamps or a gift card to the existing client right there via the Service Portal. Fast, simple, and flexible — you decide how big each referral reward should be.
How is GDPR and consent handled?
The customer gives consent directly on the registration display when they join. We handle all personal data for you — so you do not have to worry, you have no access to individual phone numbers. Instead you send campaigns based on smart filters and segmentation of your member base.
The customer can see the terms at any time and choose to delete all their data. We follow every GDPR rule and have structured the solution so you do not have to think about data protection — we handle it.
We have several staff — do permissions work?
Yes. In your Web Portal you set permissions per staff member — who can send SMS, change card design and structure, run campaigns, issue gift cards, manage billing, view statistics, and more.
More questions? Search every answer in the Help center →