Scenario 1
Customers stretch the time between cuts
Anna used to come every eight weeks. Now it is three months — not because she switched salons, but because she keeps putting it off. You do not notice until the chair sits empty.
PayAtt for hairdressers
A great cut brings them back once — a relationship brings them back for years.
For a hairdresser, the value rarely sits in a single cut — it is the customers who come back, again and again, that build the salon. We built PayAtt to make it easier to keep the relationship alive between visits.
“Email gets lost in the noise, but an SMS gets noticed.”
“Email gets lost in the noise, but an SMS gets noticed.”
Hair-salon owners — sound familiar?
— Patterns we see often with hairdressers.
Scenario 2
Customers are loyal to their stylist — not the salon
When a stylist leaves, the customers often follow. The relationship sits with the person, not the salon — and a new customer in the chair has nothing tying them to you.
Scenario 3
Late cancellations leave the chair empty
A customer cancels an hour before. The chair sits empty for the rest of the afternoon, and you have no quick way to fill the slot on short notice.
How PayAtt solves them
| Scenario | PayAtt’s answer |
|---|---|
| Growing intervals | An SMS when it is time again: "Hi Anna, almost 8 weeks since your last visit — want to book a time?" Add your Bokadirekt link so she books straight from the message. |
| Loyalty that follows the stylist | Let each stylist build their own regulars' club — customers feel part of their stylist's circle. But the members and the contact list are owned by the salon, so the club stays even if the stylist moves on. |
| Late cancellations | A quick SMS to regulars: "Open slot today at 14:00 — 15% off if you can make it." The gap often fills within minutes. |
StudioLine: stronger customer relationships in a tougher market
Emilia Lundgren runs StudioLine — three hair salons in different Swedish cities. When the market grew tougher and customers started stretching the time between visits, she needed a way to keep the relationship alive. With PayAtt, customers register their phone number at the counter and collect stamps digitally, and Emilia sends segmented SMS — for example to customers who have not visited in a while or who are one stamp from their reward — straight from the salon's web portal.
“Tack vare ett enkelt och digitalt verktyg blir lojalitetsdelen självspelande i salongen och sedan styr vi snabbt kommunikationen som vi vill. Det handlar om att stärka förtroendet till befintliga kunder.”
Result: The loyalty side runs itself, and Emilia steers the communication fast when needed — even when the market is tougher.
“Tack vare ett enkelt och digitalt verktyg blir lojalitetsdelen självspelande i salongen och sedan styr vi snabbt kommunikationen som vi vill. Det handlar om att stärka förtroendet till befintliga kunder.”
“E-post försvinner lätt i mängden, men ett SMS blir sett. Det gör stor skillnad när vi vill informera om nya behandlingar, fylla sena…”
Which plan fits your salon?
Solo salon (1 chair)
Testa
Start cheap, grow into Mini
Choose Testa →Mid-size salon (2–4 chairs)
Standard
800 SMS/mo covers cancellation blasts + monthly sends
Choose Standard →Salon chain or multiple locations
Premium
Multi-venue (2 venues included) + free quarterly consultation
Choose Premium →What could PayAtt be worth for a mid-size salon?
Assumption: 200 regulars, 600 SEK average treatment, 8 late cancellations/mo.
- Number of regulars
- 200
- Late cancellations per month
- 8
- Share of cancellations filled via SMS
- 25%
- Average treatment
- 600 SEK
- Recovered cancellation revenue
- 1,200 SEK
- Extra revenue from new treatments (SMS)
- 5,000 SEK
- Total gross effect per month
- 6,200 SEK
- Standard plan per month
- 995 SEK
- Net effect per month
- 5,205 SEK
Frequently asked questions
Does PayAtt work alongside my point-of-sale (POS) system?
Yes. PayAtt runs alongside your point-of-sale system — it affects neither payments nor bookkeeping. With PayAtt you build a stronger customer relationship through a range of smart tools and messaging features that drive more repeat visits and higher loyalty, with minimal effort on your part.
We use Bokadirekt — does PayAtt work alongside it?
Absolutely. Many of our customers run Bokadirekt alongside PayAtt — they do not collide. Bokadirekt handles booking, PayAtt handles the regulars relationship and SMS.
You can put your Bokadirekt link clearly on your stamp card and include it in SMS campaigns to drive more bookings — we actively recommend it.
A concrete example: send an SMS with the Bokadirekt link on days you usually have slow bookings. If Wednesday looks empty, fire off a quick campaign — “Book a slot on Wednesday and get 10% off”. You will see the effect immediately.
How do I get clients to rebook on time?
One of the biggest leaks for salons is clients who forget to rebook. With PayAtt you send a friendly SMS reminder to anyone who has not visited in X weeks — e.g. "Hi Anna, almost 8 weeks since we last saw you! Book a slot here →". Many salons run this once a month and fill several slots every time. Drop in your Bokadirekt link so they can book straight from the SMS.
Can I reward customers who refer a friend?
Yes, but it is done manually — PayAtt does not have an automated referral feature yet. When a new client mentions who referred them, staff hand out bonus stamps or a gift card to the existing client right there via the Service Portal. Fast, simple, and flexible — you decide how big each referral reward should be.
How is GDPR and consent handled?
The customer gives consent directly on the registration display when they join. We handle all personal data for you — so you do not have to worry, you have no access to individual phone numbers. Instead you send campaigns based on smart filters and segmentation of your member base.
The customer can see the terms at any time and choose to delete all their data. We follow every GDPR rule and have structured the solution so you do not have to think about data protection — we handle it.
We have several staff — do permissions work?
Yes. In your Web Portal you set permissions per staff member — who can send SMS, change card design and structure, run campaigns, issue gift cards, manage billing, view statistics, and more.
More questions? Search every answer in the Help center →
What our customers say
“payAtt gives a chance to work with customers from the first day I use Payatt, my customers are very satisfied, now I get more customers…”
Kenny B.May 4, 2026“Fantastic tool. Highly recommend for increased sales and customer relationships.”
Sandra A.February 5, 2026“I am super happy with Payatt! They are really affordable and always deliver at a high level. Extra big thanks to Henrik at Payatt – so…”
Angelina N.January 20, 2026
“payAtt gives a chance to work with customers from the first day I use Payatt, my customers are very satisfied, now I get more customers…”
Kenny B.May 4, 2026Trusted by
Still unsure?
Get in touch with your question and we will get back to you shortly.