Cats & Dogs — how Lisa switched to digital stamps and brought her customers along
“No more hassle with lost paper cards!”
The challenge
Lisa runs the pet shop Cats & Dogs and wanted to modernise the loyalty side — without yet another app that requires an App Store or Google Play download. For Lisa there were three clear challenges:
- Lost paper cards created hassle for both the customer and the staff.
- App fatigue among customers — every other shop has its own app, and customers want to get going faster without another download.
- Communication that disappears — sends and offers drowned in the email flow.
The solution
With PayAtt, Cats & Dogs got:
- 1Digital stamp cards tied to the mobile number — no physical cards to lose, no app downloads.
- 2SMS sends that reach the customer straight on the phone, segmented by where the customer is on the bonus card — for example those one stamp away from a reward.
- 3A web portal where Lisa runs everything herself — designs the card, manages the display at the counter and plans sends, with no technical support needed.
The result
Customers come back more often when they have a clear reward goal — a discount on food, treats or toys, for example. The SMS sends give Lisa a fast, reliable channel to her customers, and both staff and customers are spared the hassle of physical cards.
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