Per Hippe
Founder & CEO
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per@payatt.storeAbout PayAtt
We built PayAtt because we needed it ourselves.
PayAtt was founded by small-business owners for small-business owners — built to make loyalty simple without requiring a marketing department, an app, or a CRM degree.
Why PayAtt exists
We met small-business owners who had the same problem we did: plenty of regulars, no contact list, and no time to build one from scratch.
The big SaaS tools were built for big companies — powerful, but too complicated to get going without a marketing team.
So we built what we wished we had: a regulars club that takes 15 minutes to activate, runs over SMS, and never asks the customer to download an app.
The team
Zakarias Nordfaldt Laws
CTO
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zak@payatt.store
Henrik Sporre
COO
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henrik@payatt.storeOur values
01
Small business first
We prioritize the people who do not have a marketing department. Everything we build needs to be understandable and usable on day one.
02
Nothing that does not work
We do not ship features until they are actually useful. Fewer tools that genuinely deliver.
03
Warm, plain, real
We talk to our customers as people, not leads. You reach us directly, always.
The journey
- Jul 2021
PayAtt is founded
The idea becomes reality and product development begins.
- Feb 2022
First customers
The first 3 pilot customers join.
- Aug 2022
FFCR in Göteborg
PayAtt joins as an exhibitor alongside Onslip and Weiq.
- Dec 2022
Stamp cards launch
An important milestone — PayAtt’s stamp-card feature goes live.
- Apr 2023
New office in Stockholm 🙌
PayAtt opens its new office in Skrapan on Götgatan.
- Aug 2023
Registration display
Release of our fully customizable display — runs on any touch-screen device.
- Jun 2024
50,000 registrations 🎉
Thanks to everyone who joined one of the many PayAtt clubs across Sweden.
- Sep 2024
100 connected venues
Across many industries — florists, restaurants, hairdressers, beauty salons, smaller clothing shops.
- Sep 2024
25,000 stamp cards 🙌
Stamp-card usage keeps growing steadily.
- Nov 2024
100,000 registrations 🎉
We love how many people use PayAtt — and how our customers reward their regulars.
- Feb 2025
50,000 stamp cards 🙌
Stamp-card usage doubles — customers clearly love watching their progress toward the next reward.
- Oct 2025
250,000 registrations 🎉
Over a quarter-million people have now registered in one of our clubs across Sweden.
- Feb 2026
300,000 stamps handed out 🎯
Stamp cards keep gaining momentum — every stamp is a customer who came back.
- Mar 2026
1 million campaign SMS 📨
Together our customers have sent over a million SMS via campaigns to their regulars.
- May 2026
20,000 rewards claimed 🎁
Twenty thousand times, a customer has filled their stamp card and claimed their reward at a PayAtt venue.
- Jun 2026
Major release: PayAtt 2026 🚀
A full revamp of PayAtt — mobile-adapted Web Portal, gift cards, Service Portal for counter staff, AI integration, choice between invoice and card payment, new package structure with the Testa plan from just 95 SEK/mo, and much more.
- Today
Set up for further growth
PayAtt has approx. 238 venues and 428,097 registrations. The growth journey continues.
Want to talk directly?
We reply ourselves — email us at the address that fits your question.