CGs Streetfood — how Fraz turns a tough market into an advantage
“The pizzas were sold out within two hours.”
Fraz Tipu Bhatti, CGs Streetfood
Industry
Restaurant
Location
Stockholm
The challenge
Fraz runs CGs Streetfood in Stockholm. Margins are often tight and competition is fierce — the relationship with existing guests is where the strength lies. For Fraz there were three clear challenges:
Expensive new guests — winning new visitors is expensive, time-consuming and often unpredictable. The focus had to be on nurturing the guests who already come.
Regulars without a reward — CGs had loyal guests for a long time, but no smooth way to recognise them for that loyalty.
Communication that does not land in time — email and newsletters drown in the inbox, and same-day offers risk being missed entirely.
The solution
With PayAtt, CGs Streetfood got:
1A digital stamp card registered on the spot at the counter — the guest taps in their phone number on the display, no app needed. A simple way to start building a relationship with every guest who walks in.
2A bonus card that follows the restaurant's visual profile — card and display are customised to match the CGs look, giving high recognition and making the reward feel like a natural part of the visit.
3SMS sends filtered by customer segment, with automatic send suggestions and a calendar for scheduled campaigns — so the right message reaches the right guest at the right moment.
The result
The SMS sends drive clear peaks in visits. A single Sunday campaign was enough to sell out the pizzas within two hours — concrete proof that a direct channel to guests makes a real difference, even when the market is uncertain.
In their own words
“We see clear peaks in visits after an SMS goes out. As an example, one Sunday we sent an offer during the afternoon that was only valid that evening. The pizzas were sold out within two hours.”
“We want our customers to feel appreciated – and PayAtt makes it easy to show that. When guests feel seen, they come back.”
