Härliga Rum — how Anna builds anticipation and repeat visits in a small town
“The best part is the positive customer response we get to the bonus system.”
Anna Blomén, Härliga Rum
Industry
Retail
Location
Åkersberga
The challenge
Anna runs Härliga Rum in Åkersberga — a clothing and home interior store with one-of-a-kind pieces and rustic furniture in limited runs. In a smaller town, returning customers are critical for keeping the business running long-term. For Anna there were two clear challenges:
Loyalty that did not fade from memory — traditional solutions, i.e. "wallet cards", were often left at home or lost.
A direct channel to customers — there was no smooth way to reach them directly around campaigns or events.
The solution
With PayAtt, Anna now uses:
1A digital bonus card that is registered automatically on every purchase — a discount after 10 stamps that the customer can redeem on their next visit. Nothing left at home or lost. Extra stamps can be added straight from the counter, or removed in the case of a return.
2Short SMS sends to customers approaching a reward, or to share news about events or campaigns — always with Härliga Rum as the sender.
The result
Anna gets more repeat visits and clearly sees how customers engage with the stamp system — many "long" to reach their reward. The bonus system has become a part of the relationship between the store and its customers, rather than just a discount scheme.
In their own words
“The best part is the positive customer response we get to the bonus system.”
“We are based in a smaller town and our returning customers are of course critical for us to be able to run a successful business.”
