SARACECILIA — how Cecilia builds lasting relationships, with a bonus card that feels like part of the store
“It was important to us that the card felt like a natural part of SARACECILIA, in both expression and tone.”
The challenge
Cecilia runs SARACECILIA — a store of carefully curated clothing and accessories, where every visit should feel personal. For her, loyalty is about more than rewards. The customer should feel seen, given room to explore the collection, and able to gradually build a relationship with the store. For that to work, the solution had to deliver on three things:
- Visual coherence — the bonus card had to feel like a natural part of SARACECILIA, in both expression and tone.
- Simple registration — it had to happen smoothly at the counter, so staff could keep their focus on the customer and the store.
- Personal communication — sends about new collections and events had to feel exclusive and well-timed, not intrusive.
The solution
With PayAtt, SARACECILIA got:
- 1A dedicated visual identity on card and display, customised directly in the web portal so everything matches the store.
- 2A digital bonus card where the purchase is registered automatically on the customer’s mobile number — no app, no paper card.
- 3Well-timed SMS sends for new collections, events and reward reminders — personal, but never intrusive.
The result
Staff spend their time where it makes the biggest difference — with the customer in the store — while registration and communication run themselves in the background. The SMS sends drive more repeat visits, and customers appreciate that the bonus card feels like a natural part of the in-store experience, not a separate system on the side.
In their own words
“It was important to us that the card felt like a natural part of SARACECILIA, in both expression and tone.”
“The SMS sends let us reach customers without becoming intrusive. We see that it leads to more visits, and customers appreciate clear, concrete information with a personal touch. Our sends are exclusive and go out at carefully chosen moments.”
— Cecilia Grahn, SARACECILIA