Saya Sushi — how loyalty became simpler for both guest and restaurant
“You can really feel the increase in guest flow whenever we send out a campaign... people read SMS more than email.”
Zaya Rydlund, Saya Sushi
Industry
Restaurant
Location
Stockholm
The challenge
Zaya runs Saya Sushi in Stockholm and knows the heart of the business is its returning guests. For Zaya there were two clear challenges:
Expensive to win new guests — it is significantly more expensive to win a new guest than to keep an existing one.
Communication that does not land — social media is far from reaching everyone.
The solution
With PayAtt, Saya Sushi got:
1A move from physical stamp cards to a digital solution — the guest registers right at the counter with their mobile number. Stamps save automatically and guests can see when a reward is close.
2An SMS function that reaches the right guest at the right time — remind someone close to a reward, flag new dishes, or invite to an event.
3The ability to filter sends by stamp activity — for example guests with earned rewards or those one stamp away from theirs.
The result
A clearer relationship with guests, more repeat visits — and a loyalty that is not only about sales, but about guests feeling like part of the Saya family.
In their own words
“You can really feel the increase in guest flow whenever we send out a campaign — simply because people read SMS more often than, say, email. With this system we also reach those who may not use social media but who still want to hear from us.”
“Loyal guests gladly try new dishes, recommend us to friends, and write positive reviews. PayAtt has made loyalty simpler, clearer, and more fun for both us and our guests. We want those who come here to feel like part of our Saya family.”
