Scenario 1
The empty Sunday
It is 13:30 and the rain is pouring down. You look out across the restaurant and count four tables. You know you should do something — but you have no channel to reach out fast.
PayAtt for restaurants & cafés
It is Sunday afternoon. Half the restaurant is empty.
You have 200 regulars — maybe more. They love the place. But you have no contact list, no channel to send a Sunday offer through, and no time to build something yourself. We built PayAtt for you.
The everyday — from a restaurant owner's perspective
— Four scenarios you'll recognise
Scenario 2
The regular you haven't heard from in a while
Maria came in every week for two years. These past months she has not been around. Maybe she has just fallen out of the habit — but you have no way to remind her that you are still there.
Scenario 3
The launch that doesn't land
You have spent weeks on the new menu. You post on Instagram and get a lukewarm response — a few likes, but barely any bookings. You have no direct channel to the guests who already love your place.
Scenario 4
Wednesday's lunch lull
Wednesdays are predictably slow. The kitchen is staffed, the room is ready — all that is missing is a nudge to your regulars.
How PayAtt solves it
| Scenario | PayAtt’s answer |
|---|---|
| Empty rainy Sunday | Send an SMS to your regulars: "Today only! Come in before 17:00 and dessert is on us." |
| The regular who drifted away | Filter guests who have not been in for 60+ days and send a personal reminder: "We miss you — here is something on us next time." |
| New menu | Send an SMS straight to guests who have been active in the last 90 days — the ones most likely to book. Opened within three minutes. |
| Wednesday's lunch lull | Send an SMS to your regulars: "Today only — 20% off the lunch special." |
Saya Sushi: 350 members in three months
Zaya runs Saya Sushi and had two problems: Sundays often ran half-full, and nearly all communication with regulars happened on Instagram (where 95% of posts are never seen). With PayAtt she started registering customers right at the counter on the registration display. Within three months she had 350 members and was sending SMS twice a month — always to a specific segment (everyone, recently active, or inactive 30+ days).
“Det märks mycket tydligt att flödet av gäster ökar när vi gjort våra utskick... folk läser sms i högre utsträckning än exempelvis mail.”
Result: Sundays are no longer slow. SMS campaigns drive an average of 12–18 extra visits each.
“Vi ser tydliga toppar i besöken efter att ett SMS har gått ut. Pizzorna var slutsålda redan efter två timmar.”
“Vi ville slippa krångliga fysiska stämpelkort och istället få in ett modernt och fräscht system.”
Which plan fits your restaurant?
Small café (≤100 regulars)
Testa
Start cheap, grow into Mini
Choose Testa →Mid-size restaurant (200–800 regulars)
Standard
800 SMS/mo covers 2–3 monthly sends
Choose Standard →Café chain or multiple locations
Premium
Multi-venue (2 venues included) + free quarterly consultation
Choose Premium →What could PayAtt be worth for a mid-size restaurant?
Assumption: 250 regulars, 250 SEK average ticket, 2 SMS campaigns/mo.
- Number of regulars
- 250
- SMS campaigns per month
- 2
- SMS → visit conversion rate
- 12% (industry average)
- Extra visits per campaign
- 30
- Extra visits per month
- 60
- Average ticket
- 250 SEK
- Extra revenue per month
- 15,000 SEK
- Standard plan per month
- 995 SEK
- Net effect per month
- 14,005 SEK
Frequently asked questions
We have two locations — does PayAtt work?
Yes. Premium includes 2 venues (with the option to add more). Both venues share the same regulars and campaigns.
I already have a POS — can we integrate?
Yes. We integrate with Caspeco and Cassan/Front Systems. With any other POS, manual stamping works fine.
How fast does the registration display ship?
We ship within 2 business days. Depending on where you live you have it shortly after.
My regulars are older — does SMS work?
Yes, better than anything else. SMS has no age cliff — and 96% of those over 65 have an SMS-capable phone, per PTS.
How often can I SMS without becoming annoying?
2–3 times per month is the common cadence and works well.
Can I have a lunch card and a dinner card?
Yes, you can create as many stamp cards as you want and fully customise which days and times each card is active.
We are often packed during lunch — how does the registration flow work?
Place the display somewhere every guest sees it — usually by the entrance or counter. With a design that clearly tells the customer why they should enter their phone number, they register themselves, either before or after paying — pick whichever fits your rhythm. Registration takes a few seconds and the customer gets their unique card link by SMS instantly.
If you want help setting up the flow to handle lunch rush without slowdowns, we are here — we have many successful restaurants who have solved exactly this.
More questions? Search every answer in the Help center →