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The blog

For owners running — or thinking about starting — a regulars club.

We write about customer loyalty, small business, and concrete lessons from working with 200+ venues.

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19 articles

Cafe Christmas General Hairdresser Interviews Lojality Offer Portal Psychology Restaurant SMS Shop Stamp Card

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GeneralPsychology

Why every new customer costs five times more

The cheapest way to grow isn't more ads. How small business owners who want results in the till do the math.

23 Apr 20266 views

SME vs large chain

Why the small shop loses to the chain – but not the way you think

Customers don't switch for price — they switch for relationship. How the small shop wins the competition against large chains.

20 Apr 2026

51 views

customers read SMS

Why your customers won't download your app – and what to do instead

78% of apps are uninstalled within 30 days. How Swedish small businesses build customer loyalty without requiring an app download.

19 Apr 202652 views

You have reached your reward

The stamp card that makes the brain want to come back

Dopamine, progress principle, and endowment effect — why a stamp card beats a discount when it comes to bringing customers back.

18 Apr 2026105 views

The only thing customers want

The one thing your customers really want

Customers don't leave because they found something better. They leave because they stopped feeling seen. Here's how to build the edge big chains can't buy.

17 Apr 2026111 views

customers read SMS

Why your customers read SMS – but ignore everything else

The average email open rate is 20 %. For SMS it's 98 %. Here's the psychology behind why SMS cuts through the noise — and why timing is everything.

16 Apr 2026126 views

thinking brain

Why customers leave – and why it's not about you

It's not the price, quality or service that makes customers stop coming back — it's psychology. Here's how to build customer loyalty that lasts.

15 Apr 2026243 views

Woman in a salon

LojalityPsychology

Why Your Customers Disappear – And How to Stop Them

68% of customers leave a store because they didn't feel valued – not due to poor service. Discover why customer churn costs more than you think and how to easily stop the silent customer exodus.

26 Mar 20262 min214 views1 likes

SARACECILIA Store

SARACECILIA bygger relationer som håller

SARACECILIA är mer än en butik – det är en plats där relationer står i centrum. Med ett noggrant utvalt sortiment, personlig service och ett digitalt bonuskort från PayAtt skapas en smidig och engagerande kundupplevelse. Genom smart sms-kommunikation och enhetlig design bygger butiken långsiktiga relationer som får kunderna att vilja komma tillbaka.

23 Feb 20263 min200 views

Studio IDANA display

STUDIO IDANA – where long-term customer relationships are at the heart

At STUDIO IDANA, beauty is about more than treatments – it’s about long-term relationships, trust, and personal connection. With digital loyalty cards and tailored communication, the salon builds relationships that make customers return – not because they have to, but because they want to.

9 Feb 20264 min262 views

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Moe Joes banner

Interview with Kemal Marangoz, owner of MoeJoe’s cafes in Uppsala

PayAtt’s value for café businesses

9 Sept 20253 min599 views

Saya Sushi Restaurant

InterviewsRestaurant

Loyalty – The Key to Success for Saya Sushi in Stockholm

Saya Sushi builds lasting guest relationships with PayAtt’s digital stamp card and SMS system – making loyalty simpler, smarter, and more personal

6 Oct 20253 min486 views