Studio Idana — where long-term customer relationships are at the heart
“Email gets lost in the noise, but an SMS gets noticed.”
Angelina Nilsson, Studio Idana
The challenge
Angelina runs Studio Idana — a modern beauty salon where loyalty is about more than numbers. The customer should feel safe, personally seen and at home. For that to be true, the tools had to be as modern as the clientele. For Angelina there were two clear challenges:
Outdated loyalty tools — paper-based stamp cards did not feel right for a customer base that lives digitally.
Communication that does not land — email gets lost in the noise, and important information about new treatments and open slots risks being missed.
The solution
With PayAtt, Studio Idana started:
1Offering a digital bonus card where the customer is registered with their mobile number at payment — and gets confirmation on the phone of how far they have come towards their reward.
2Using SMS instead of email to share news about new treatments, fill late-cancellation slots and invite to something extra. The communication is also tailored to the customer's behaviour — for example customers close to a reward, those who have not been in for a while, or those with a treatment outstanding.
The result
The relationship is felt the moment the customer steps through the door. The sends feel relevant and personal rather than pushy, and Angelina gets a channel that actually reaches the customers she wants to build a long-term relationship with.
In their own words
“Email gets lost in the noise, but an SMS gets noticed. It makes a real difference when we want to inform about new treatments, fill late-cancellation slots, or invite to something extra.”
“We can, for example, reach customers who are close to a reward, those who have not been here for a while, or those with something owing. Then the communication feels relevant and personal – not pushy.”
